Building Your Dream Pool: Lessons from Rising Rates & Faith — Podcast
By Ken Benson · Tuesday, June 2, 2026 · 2:33
Navigate rising interest rates and economic uncertainty while making smart outdoor living investments. Expert insights on timing your pool project right.
📜 Full Transcript
What if the secret to making smart pool investments in 2024 isn't about ignoring rising interest rates, but actually using economic uncertainty to build something that'll serve your family for decades?
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Here's what's happening right now in the luxury pool industry. The 10-year Treasury yield has been climbing after those higher-than-expected inflation reports, and families are completely rethinking their financing strategies for major home improvements. But here's the thing — while everyone's panicking about rates, the smartest homeowners are using this moment to make more strategic, long-term decisions about their outdoor spaces. Brisa Luxury Pools and Outdoor Living is seeing clients who understand this shift completely.
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First, economic headwinds are actually creating better investment opportunities for outdoor living spaces. Instead of rushing into projects, families are taking time to design spaces that serve multiple purposes — recreation, relaxation, family connection, and personal renewal. When you approach your pool project with this intentionality, it stops being just a luxury purchase and becomes a foundation for decades of family traditions and healthy lifestyle choices.
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Second, there's an unexpected lesson coming from Pope Leo XIV's commitment to tennis as part of his Augustinian devotion. Despite an incredibly demanding schedule, he maintains weekly tennis sessions because he understands that dedicated spaces for physical activity nourish both body and soul. The Rule of St. Augustine teaches that the spaces we create shape the habits we maintain — and that's exactly what happens with a well-designed pool and outdoor area.
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Third, Deloitte research shows 81 percent of executives identify internal talent mobility as crucial, but most struggle to address it effectively. The same principle applies to your outdoor space — instead of constantly seeking new entertainment venues, you get better results by thoughtfully maximizing what you already have at home.
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Here's your takeaway: Before your next meeting with a pool designer, ask yourself what habits and family traditions you want your outdoor space to support for the next twenty years. That's how you make an investment decision that works regardless of economic cycles.
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